Swatch books are French Paper Company's most important promotion and the front line of their customer relations. It's important that each swatch book design shows personality. These swatch book cover/posters actually assign personalities to French’s lines Dur-O-Tone, Construction, Frostone, Muscletone, Parchtone and Speckletone. So no matter what mood you’re in at any given moment, we’ve got the paper to match.