124 north first street
minneapolis, mn 55401
ph. 612 339 5181

Turner Classic Movies
Lapel Pins

When Ted Turner acquired MGM's historic movie library with the goal of starting a network featuring classic movies, we were asked to develop the identity for the new Turner Classic Movies.

The TCM logotype we developed was brought to life with a series of 30 simple character icons that could change and evolve, utilizing a different icon each time it appeared on screen. As part of the initial launch, we turned several of these icons into enamel lapel pins packaged in custom tins.

Main Logo
Logo 1
Logo 2
Logo 3
Logo 4
Make Ready

"As you can see from this new (but nowhere near as cool as TCM's) stationery, I have a new job. I moved over to TBS and am no longer responsible for Turner Classic Movies. I'll obviously miss TCM and I wanted to let you know how much I appreciate the vital role you played in helping us establish our identity."

-Bill Burke
President, Turner Broadcasting