Based on Nike's idea for a "shiny prototype image-transfer gizmo that will allow the swift customization of shoes at retailers and special events," we conceptualized an on-demand application of CSA Images on Nike's sports shoes.

Used in this application, the vast CSA Images collection would be an incredible resource for a broad audience of conceptual thinkers, DIY crafters, athletes, and other creative people who may not have the time or ability to draw, but have ideas and the desire to personalize their Nike products and express themselves creatively.