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Nissan Pathfinder
Ad Campaign
Chiat Day Advertising hired us to help create a series of dryly humorous magazine spreads for Nissan Pathfinder. Employing the technical look and feel of a wilderness guide, each ad places the Pathfinder and passengers in a specific wilderness terrain and illustrates the many scenarios they might encounter.
print collateral
Ad 1
Ad 2
Ad 3
Ad 4
Ad Case Study
This campaign resulted in the most successful consumer response to any print campaign in the history of Chiat Day and Nissan. During the first week the ad ran, there were 165,000 telephone responses to the ad, putting Pathfinder ahead of all its competitors in brand familiarity and brand opinion. The ads also increased consumer preference by 50%, naming Pathfinder as 1st or 2nd choice for next vehicle purchase. (Source: Pathfinder Print Research Study)