124 north first street
minneapolis, mn 55401
ph. 612 339 5181

French Paper Company
White Out Brochure
Smart White is one of the brightest commercial white papers available and French Paper wanted a promotion that showed off the amazing look of skin-tones printed on this sheet. Using themes based on the paper's name, including white trash, white wedding and white bread, photographer Steve Belkowitz captured these direct, natural photos of non-models, friends and real people off the street. CSA Design created hand-drawn lettering and illustrations that knock out of the saturated 4-color photographs, allowing the almost blinding brightness of the sheet to provide the typographic layer.
print collateral
Spread 1
Spread 2
Spread 3
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French Paper