Paper comes from trees, but in French Paper's case, it also comes from a family tree. This direct mail campaign explored every branch with 36 individually-mailed postcard portraits of the eccentric, extended French family including distant relatives Tiny, Misty and the poor poodle-haired FiFi French.

To kick off the campaign, a deluxe Muscletone double-duty card-box/frame was mailed out, so recipients had a place to store and display each of the family portraits as they arrived in the mail.