French Paper's six-generation history has always been one of their central assets. For French’s 125th Anniversary, we created a six-panel timeline that was inserted into leading design magazines, and a stand-alone version with DIY "Art Project" was mailed to designers around the country. Also distributed were two-color ads, posters, snow globes and lapel pins.

CSA Design's 25+ year relationship with French Paper has kept us intimate with the mill's narrative, and helps us conceptualize projects from French's unique perspective. This promotion celebrates the mill’s history as a small town, American manufacturer with a thoroughly modern design and a spirited sense of fun.