French Paper was turning 125, and while CSA Design's 25+ year relationship with French Paper is short in comparison, it is regarded as one of the longest designer-client partnerships in graphic design history. Because of that relationship, we were uniquely able to create a promotion thatcelebrated French Paper's multi-generation history as an independent, family-owned company.

A six-panel timeline was folded and inserted into numerous leading design magazines, and mailed as a stand-alone version to designers and art directors around the country. Two-color ads, accompanying posters, and a punch-out "Art Project" were also printed and distributed.