124 north first street
minneapolis, mn 55401
ph. 612 339 5181

Logo Design

CustomInk is the nation’s leading online custom print-on-demand t-shirt manufacturer with a brand built almost entirely on customer service. They asked us to create a new identity for their brand that reflects their dedication to service and the joy customers receive with every package shipped.

The employees of CustomInk refer to themselves proudly as “Inkers,” and an octopus mascot named “Inky” emerged for their internal sports teams and events. Our explorations of the joyful cephalopod reversed out of ink drops grew into the perfect symbol of CustomInk’s history and their embrace of the future.

logo / brand
logo 1