The advertisements we designed for Nissan in conjunction with Chiat Day Advertising put Pathfinder ahead of all its competitors in brand familiarity and brand opinion. The ads also increased consumer preference by 50%, naming Pathfinder as 1st or 2nd choice for next vehicle purchase. (Source: Pathfinder Print Research Study)
Ads designed in conjunction with Chiat Day Advertising resulted in the most successful consumer response to a print campaign in the history of the agency and Nissan. During the first week the ad ran, it elicited 165,000 telephone responses.
The design of continuing promotions, products, and advertising by CSA Design for the French Paper Company over the past 25 years has helped increase their sales dramatically. Although French is one of the smallest paper mills in America, the work of CSA Design has made them one of the most recognized brands in the industry. "We've been around since 1871," says Jerry French. "The first 115 years, no one knew what we did. Chuck and his company put us on the design map.
"As you can see from this new (but nowhere near as cool as TCM's) stationery, I have a new job. I moved over to TBS and am no longer responsible for Turner Classic Movies. I'll obviously miss TCM and I wanted to let you know how much I appreciate the vital role you played in helping us establish our identity."
"You and your team have done such an amazing job on the Target Halloween promotion, not to mention a pleasure to work with as well. Looking forward to many more projects. Thanks again."
"Known in Japanese design circles as the master of quintessential American design, Anderson was a seminal figure with the Duffy Group when it carried off an unheard-of 42 awards from the New York Art Directors show."
"Thank you for your help, patience, and perseverance during the work on our House of Blues Atlantic City project. I look forward to the opportunity to work with CSA in the future."
"Greetings, Con'migo. We would like to acknowledge our appreciation of CSA's detail in design and 'feel'. Most Cool. Man, you cats be th' BEST. Total Groove. Awrite. Got'cha covered. Call. 'Til later. Stay Cool."
“The line between cute and creepy is a fine one. No one gets this pop culture phenomenon like the folks at Charles S. Anderson Design Company.”
"You have great things. I really would like to have everything! You make a good job! Congratulations! I am so far away from you but the good things and thinks goes good wherever you go."