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minneapolis, mn 55401
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Target
Halloween Campaign

We were commissioned to design a Halloween campaign for Target stores, which included everything from the graphic look of the store to the seasonal products sold across many diverse categories, including the actual Halloween costumes themselves.

CSA Design's patterns, illustrations, icons, logos, labels, tags, graphics, and color palettes were implemented on thousands of Halloween items available at Target stores nationwide, including giant Pop Art displays inspired by the campy aesthetic of vacu-form plastic masks. Although Target doesn’t sell their display materials, there was so much demand for our enormous masks that Target ended up donating them to several schools.

Masks
Masks
Characters 1
Characters 2
Characters 3
Patterns
Card 1
Card 2
Packaging
Handbag
Socks
Towels
Costume
testimonial
"You and your team have done such an amazing job on the Target Halloween promotion, not to mention a pleasure to work with as well. Looking forward to many more projects. Thanks again."

-Denise Weber
Buyer, Creative Services, Target Advertising